MUHRIM, Noersyam. Pengaruh Reputasi, Kompetensi Dan Ekuitas Merek Terhadap Loyalitas Konsumen Di Kota Ambon. HIPOTESA - Jurnal Ilmu-Ilmu Sosial, Indonesia, v. 17, n. 2, p. 73–88, 2023. Disponível em: https://www.e-jurnal.stiaalazka.ac.id/index.php/ojs-hipotesa/article/view/80. Acesso em: 6 jun. 2026.